Direct mail isn’t dead, it’s very much alive.
Let’s chat about direct mail.
: printed matter (such as circulars) prepared for soliciting business or contributions and mailed directly to individuals
That’s right. Snail Mail.
We’re trying to bring back mail in a big new way.
One of the challenges that we face, debunking the myth that direct mail fails.
The most common myth – people just throw it away.
Yes, that’s true, people do throw away direct mail. But, people delete emails WAYYYY faster.
On average, 82% of mail is opened & viewed. (This stat usually makes some people very angry)
According to the USPS, 69% of people think direct mail is more personal than the Internet.
Mail evokes emotion with the recipient of the mailer. Something tangible creates a lasting and longer impression than digital counterparts.
“Not only does your marketing piece get immediately into the hands of consumers – it gets immediately into the hands of consumers who are eager to see what’s in their Mail. No other media channel can provide such a remarkable opportunity to get your message noticed. “
–Pitney Bowes & USPS
The next time you’re chatting with someone about mail, you can leverage these statistics.
So, contrary to popular belief – direct mail isn’t dead.
Try our handwritten cards. Your first (1) card is free and on us. Just send us an email and we’ll refund your money.