Any business owner knows that their customer base is their lifeline to continued growth. You most likely have various touch points throughout a calendar year to keep you at the forefront of their mind. Sending them automated birthday cards to a customer is one of the best and easiest ways to make a lasting impression.
The difficult part, taking time out to write your cards by hand, remembering when to send them, and sending them on time. The best part about automation is that all you have to do is set it and let it run all year without having to worry about it. Now, it does require a little bit of prep work, but there are several ways in which your business can benefit from automating your birthday cards.
Here’s 5 ways automated cards are good for your business.
Build better relationships
You’ve established the relationship, they are your customer. Sending them a personalized handwritten card is something that will help build that personal relationship and establish a deeper connection. When you’re able to send a small personalized message, this will show that you’ve taken the time and care to address them on a different level than they are used to.
You’re going to make them feel special. A personalized birthday card, will keep them in the loop that you’re thinking of them and care to put time and effort into sending them this card. The difficult part is
Unique positioning for you
Automating your birthday cards puts you in a unique position. What you’ve created and send will make a lasting and longer impression for you. Not many will take the time to send personalized birthday cards, which is going to set you apart from the competition. These handwritten cards won’t be overlooked in the mail.
Referrals, Referrals, Referrals
You’ve set yourself up for success by creating a conversation piece for your customer. They may receive hundreds of emails a day, but the handwritten card you send them is going to make you stand out and your customer is most likely to share the fact that you’ve sent them a personalized handwritten card.
Bridging the gap between digital and traditional
Your customer will receive hundreds of emails a day. On their birthday, they’ll be sent reminders from people they never speak to and it will fade into the distance without a second thought. Now, at the end of the day, sifting through mail, receiving a handwritten birthday card is going to make a precedent and memorable experience.
Things to remember when automating:
- Be personable
- There are several ways to be personable and automate your cards. Even if it’s something simple as addressing them by their first name, will make a difference.
- Leverage data
- You have a lot of data to work with and merge into your cards. Think creatively on how you can use fields to merge and make your mail a little more personable.
- Streamline your process
- Build out your template so that it reduces time that you’re having to spend setting up your campaign and leverage your data to customize your mailer.